Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google’s code are nothing new, but these latest major updates have been making headlines.
From next week, websites with a high number of valid copyright removal notices reported to Google will start to have their search rankings downgraded.
Google says this change “should help users find legitimate, quality sources of content more easily”, but is this also Google looking after its own interests? Is this new stance a desperate measure to improve on their lack of great successes in forming content partnerships?
Google regularly changes their algorithms, and this can be a major headache for businesses looking to optimise their search rankings.
But as a digital marketing provider, Wired Media keeps a constant eye on how Google dictate search results, meaning that we can ensure that our SEO activity stays relevant . This enables us to make sure that our clients make the most of the opportunities that Google and other search engines offer for businesses of all sizes.
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